A good marketing proposal template restates what the client told you success looks like, shows a simple plan with relevant proof, and ends with clear pricing and one obvious next step. It is not a pitch. It is a written record of a sales call that already went well, built so the buyer can share it internally and say yes.
This playbook walks through the exact proposal process Andy Milligan uses at MMG Design, the web and SEO studio he founded in Columbus in 2022 after being laid off from his first full-time design job. His current Figma proposal format alone has closed more than $100,000 in website projects, and an earlier proposal tool shows another $172,000 in sales last year and $74,000 this year. You will get the slide-by-slide template, the timeline he uses around it, and the mistakes he still makes so you can skip them.
If you are earlier in the journey and still landing your first clients, start with the first client roadmap, then come back here when the calls start booking.
Who this marketing proposal template is for
This process fits freelance marketers, consultants, and small agency owners who sell scoped projects or retainers after a discovery call. Andy uses it for projects ranging from a lightweight $3,000 engagement to a $35,000 website rebuild, scaling how much he customizes to the size of the deal.
It is not for teams that win work through formal RFP responses or procurement portals. Those have their own required formats.
The outcome: a proposal you can customize in about 20 minutes, that restates the client's own words, and that moves the buyer to a decision call you already have on the calendar.
What you need before you start:
- A recorded or transcribed discovery call. Andy uses an AI notetaker so he has the client's exact words.
- Three to five finished case studies with results or testimonials.
- A clear pricing structure you are comfortable stating in writing.
- A design tool with reusable slides. Andy builds his in Figma.
Why the proposal is not what wins the work
Before the template, the mindset. Andy is blunt about it: the proposal does not close the deal on its own.
"It's not the proposal in and of itself that gets you to work. Ideally, it supports it and it reinforces the trust that you've already built on the sales call." Andy Milligan
That is why he distrusts lead magnets that promise a "highest converting proposal format." The sales call is where you establish expertise and talk to the buyer like a human. The proposal's job is to make that conversation easy to repeat to everyone else who has a say.
Buyers need that help. In Forrester's State of Business Buying, 2024, 86% of B2B purchases stall during the buying process and 81% of buyers say they are dissatisfied with the provider they chose. Forrester also found that buyers lean on self-service while still relying on providers to understand their challenges. A proposal that restates the client's problem in their own words does exactly that.
The 7-step proposal process
Each step below includes a time estimate. Andy's own benchmarks come from the video. Where a step depends on your setup, the estimate is a starting range to adjust after your first few proposals.
Step 1: Qualify before you ever write a proposal
Time: before and during the discovery call.
A proposal for the wrong client is wasted work. Andy qualifies on the call, and ideally earlier. If a prospect finds you online and your pricing is already on your website, they can qualify themselves before booking. His studio has started seeing that happen: in the week he recorded this video, three new calls came from people who found MMG through AI search.
If you want a tighter filter, read the companion guide on how to qualify leads. The short version: only write proposals for buyers who have the problem, the budget, and the authority to move.
Step 2: Ask the success question on the call
Time: two minutes of the discovery call.
On every discovery call, Andy asks some version of: "What does success look like for this project?" Record the answer word for word. It becomes the first slide of the proposal, and it is the slide that proves you were listening.
Step 3: Set the delivery date and the review call before you hang up
Time: the last five minutes of the sales call.
This is the step most freelancers skip, and it is the one that removes awkward follow-up. Andy tells the prospect exactly when the proposal will arrive and books the review call on the spot. In his words, you say: "I'm going to send you a proposal on this date exactly. Do you want to get another call on the schedule for XYZ date after you've had time to review it?"
When the next steps are already set, there is no "just checking in" email to write. You get to an answer faster, and as Andy puts it, the job of sales is "giving the prospect all the information they need in order to make an educated validated decision."
In the week of this video, he had two discovery calls, promised both proposals by the end of that week, and had review calls booked with both for the following week.
Step 4: Customize the master template from the call transcript
Time: about 20 minutes per proposal with AI assistance, plus proofreading.
Andy never builds a proposal from scratch. "I never recommend that you guys go in and create something like this from scratch more than once," he says. Build one master template, then customize it per client.
His current workflow, shown live in the video starting around 3:12:
- Pull the discovery call transcript from the notetaker.
- Paste it into an AI assistant that is connected to the Figma file holding the master proposal.
- Ask it to first explain, in chat, how it would customize the proposal based on what the client responded to most.
- Approve the plan, with instructions to keep the existing fonts, brand guidelines, and text lengths so nothing breaks.
- Review every slide by hand and fix what the AI got wrong.
That last step matters. In the video, the AI swapped out MMG's own logo and lost the brand fonts, so Andy fixed both manually. Treat AI output as a first draft, never a final one.
Step 5: Match the depth of the proposal to the size of the deal
Time: a few minutes to decide which slides to cut.
Andy's $35,000 proposal in the video kept the full set of slides, including a technical section. His $3,000 proposal, for a referral, was much lighter. For a project that size, he says, "I wouldn't even write a proposal, but I just need some documentation for them to have on hand."
He is also honest about the tension in this work. Proposals are unpaid. He is not spending an entire day on a proposal, he explains, "because they haven't paid us any money yet." Spend time in proportion to the size and likelihood of the deal.
For referral clients, swap your lead case study for the testimonial of the client who made the referral. It connects the proposal to the relationship that started it. If you want more of those, read the guide on how to ask for referrals.
Step 6: Deliver it as a shareable PDF with a short video
Time: about 10 minutes, including a two-minute walkthrough recording.
Andy exports the proposal to PDF, saves it in the client's folder in a shared drive, and sends a link by email with a short walkthrough video. His script hits four beats:
- Thank them for the conversation and say you are "sending over this PDF copy of the proposal for you to share with leadership internally."
- Name what is inside: "pricing, technical details, scope, timelines."
- Invite questions to "fill in the gaps."
- Remind them "we have our call reserved next week to address those questions face to face."
The phrase "share with leadership internally" is deliberate. Your contact is rarely the only decision maker, and a clean PDF is easy to forward.
Step 7: Attach the proposal to the review meeting invite
Time: one minute.
Add the proposal link to the calendar invite for the review call, with a note to review it together. Combined with the final "next steps" slide, the buyer always knows exactly what happens next. "It makes it seem easy to them," Andy says.
The marketing proposal template, slide by slide
Here is Andy's structure in order. Use it as a checklist when you build your own master file. Cut slides for smaller deals, but keep the order.
- Customized overview. Restate what success looks like in the client's words. This is the "I was listening" slide.
- The plan. A simplified view of how you will solve the problem. Skip it for very small projects.
- "Have we done this before?" Three relevant case studies. Swap them per client so the proof matches their industry or problem. Keep a bank of client testimonials ready to drop in.
- The technical side. Platform, migration, or integration details. Cut this when the buyer does not need it.
- Detailed phases and timeline. For example, the six-week, six-phase timeline in Andy's website proposals.
- About us. Brief. They already met you on the call.
- Clear, transparent pricing. No surprises, no hunting for the number.
- Next steps to get started. Make starting look as simple as it really is.
- Thank you.
Pre-send checklist:
- The client's company name is correct in the title, body, and footers.
- The date is current.
- Your own logo and fonts are intact, especially after AI edits.
- Every case study is still a client you would want referenced.
- PDF pages are in the right order after export and merge.
- The file opens and loads quickly. Andy's full proposal came out at 41 megabytes, which is worth compressing before sending.
- The review call is booked and the link is in the invite.
Common proposal mistakes to avoid
Andy recorded this video in real time, mistakes included. These are the ones worth learning from:
- Building from scratch every time. One master template, customized per client, beats a blank page.
- Trusting AI edits without a full review. The AI changed his logo and fonts. Proofread every slide.
- Featuring a case study that is no longer current. He pulled one mid-build because that client's business was closing.
- Merging PDFs out of order. His first export came out shuffled. Check the order before you hit send.
- Over-investing in small deals. A $3,000 project does not need the same deck as a $35,000 rebuild.
- Leaving the next step open. If the review call is not booked, you will spend the next two weeks chasing a reply.
Pricing the proposal: consulting rates and what to anchor on
Andy keeps pricing on a dedicated slide, stated clearly, and ideally visible on his website before the call. That transparency is part of what lets prospects qualify themselves.
If you are still setting your consulting rates, two local reference points help. The U.S. Bureau of Labor Statistics May 2025 estimates for the Columbus metro put the annual mean wage for market research analysts and marketing specialists at $81,140. That is a useful floor check: a freelancer covering their own taxes, benefits, software, and unbilled sales time needs to price well above an employee's hourly equivalent.
For help with pricing models and cash flow, the Ohio Small Business Development Center at Columbus State provides confidential, no-cost advising and training to small businesses and entrepreneurs in central Ohio. Once a client signs, look for ways to grow the engagement with the playbook on how to upsell.
Where community fits into your proposals
Notice where Andy's deals came from in this video: a referral, prospects who found him through search, and conversations that started on LinkedIn. While his AI tools worked on a proposal, he was replying to local marketers, offering to refer a job-seeking designer to a contact who might be hiring, and setting up a walk-and-talk with a Columbus marketer he had just met.
That is the part a template cannot do for you. The proposal closes faster when the trust was built before the call.
Columbus Marketing Organization is a peer community for marketers, freelancers, and service providers in Columbus, Ohio, founded by Andy Milligan. Members share leads, introductions, and job opportunities, including the weekly Columbus Marketing Jobs newsletter. It is where Columbus freelancers compare notes on pricing, proposals, and which clients are a good fit.
Put your marketing proposal template to work this week
Build your master marketing proposal template once, using the nine-slide structure above. On your next discovery call, ask the success question, set the delivery date, and book the review call before you hang up. Customize from the transcript, proofread, and send it as a shareable PDF with a short video.
Then bring your proposal questions to people who are doing the same work. Meet them at an upcoming Columbus marketing event, or join the Columbus Marketing Organization community on Skool to swap templates and pricing notes between events.
It's not the proposal in and of itself that gets you to work. Ideally, it supports it and it reinforces the trust that you've already built on the sales call.
Frequently asked questions
What should a marketing proposal include?
Andy Milligan's proposals follow nine slides: a customized overview that restates the client's definition of success, a simple plan, three relevant case studies, technical details when needed, phases and timeline, a short about us, clear pricing, next steps to get started, and a thank you.
How long should it take to write a marketing proposal?
With a master template and an AI assistant working from the discovery call transcript, Andy customizes a full website proposal in about 20 minutes, plus proofreading. The slow part is building the master template the first time, which you should only ever do once.
Should a marketing proposal include pricing?
Yes. Andy dedicates a full slide to clear, transparent pricing and keeps pricing visible on his website so prospects can qualify themselves before they ever book a call. Hiding the number only creates another round of back and forth and slows the buyer's decision.
Do small projects need a formal proposal?
Not always. Andy says he normally would not write a proposal for a $3,000 project, but he still sends light documentation so the client has the scope on hand. Match the effort to the size of the deal, because proposal time is unpaid.
How do you follow up after sending a proposal?
Book the follow-up before you send it. On the sales call, Andy names the exact date the proposal will arrive and schedules a review call for after the client has read it. That removes chasing emails and gets you to a clear answer faster.
Read the video transcript
Kind: captions Language: en Hey there, my name is Andy. You stumbled across my channel where I teach you in public everything I'm doing to build a million dollar a month marketing services community empire. We're not there yet. Uh last month the business generated $26,000 topline. And if this is your first time to the channel, I run a web and SEO studio for healthcare brands called MMG Design. I have a podcast called Marketing by Design where I interview thought leaders in healthcare, B2B, and beyond. And I also have a in-person job board marketing mastermind events community for marketers called the Columbus Marketing Organization. Sorry, my brain is fried today, guys. I want to record this to take you inside the scenes here. Our normal format is we do a little bit of live lead genen. I show you my pipeline, how I'm generating leads, how I'm moving the business forward. Then I'll move on to some building and strategizing in public. Then we'll go on to updates and growth stats. And I will show you guys how I track all of my platforms, products, and content motions that I'm trying to grow. So I want to share with you guys today while I do all of these of course I want to show you guys take you inside my proposal writing process that is sensitive client information but what I've been using recently has been using AI to really streamline my proposal making process. I have an entire uh Figma board and you would think that using Figma for proposals would be a less than ideal solution. But what I found is that with the MCP and using codec, you can actually design and update UIs and if you have default case studies across multiple brands, it can be really helpful for repeating formats. So here is the shebang. I know that you and I have I told you guys about how we handle the sales process. So I'll kind of go through how this usually works for us. So we have a booked call and obviously a lot goes on here beforehand. There's customer interest, there's lead qualification depending on where they came from with their referral or they booked organically. I will say this week alone we have had three people book calls finding us from AI search and I have this verified and recorded on camera directly asking them how they found us. Um yeah so booking calls so on the call you qualify them. Ideally, if you have all the other metrics in place like a prospect finds you online, you have pricing on your website already, they can internally qualify and then you kind of take that out to uh you kind of take care of that and automate that process. But after qualification, you have follow-up. So on this sales call, what you'll tell them is, okay, I'm going to send you a proposal on this date exactly. Do you want to get another call on the schedule for XYZ date after you've had time to review it? So, you lay out all these next steps and it makes the decision phase obvious because there's nothing else left to do at that point. There's no, "Oh, I should check back in on them or hey, just checking an email." If you follow this process, you will at least get to the answer quicker. And that's really all you want. best off sales is is giving the prospect all the information they need in order to make an educated validated decision. So, okay, this week I had two calls and I have a call scheduled with both of them again next week. I have told them, hey, by the end of this week, you will you will receive a proposal. Within that proposal will be details about what we talked about, our process, our recommendations, a short video, case studies, pricing, and timelines. So they know they're expecting this and we will be meeting again to go over every line of it. This is the proposal format that I traditionally follow here in Figma. I just have these in as PDFs. I have a customized overview and I'll go through this. This proposal, by the way, has closed me over $100,000 in website projects. So that's probably the hook I'll use for this video. But uh leading with a just these and sometimes I'll even shorten this down. Like I might not even include this page right here of the plan. But a couple things that you're trying to express in this testimonial that you understood the information that you talked about on the first call. That is what this first slide is for. It's customized. It's clear. And it shows that you're paying attention. That's why on the onboarding call, if you're recording it, you're taking a transcript. You ask them, "What does success look like for this project?" You literally restate that to them in this first slide here. Then you move on to the plan. So the simplified version of how you tackle it. Then you ask, "Have we done this before? Of course we have." And then three relevant case studies. Sometimes I'll swap this out depending on the brand. Then you go into the technical side. I will definitely be cutting this for this proposal. Detailed overview of the phases about us clear transparent pricing and then next steps to get started making it seem incredibly easy. You know what? Because it is. So you have all of your information there and then thank you. Customizing it. So for this proposal here, what I will do is I will trim the fat on actually I'll keep all these cuz this is a larger product or larger project. And what I will do instead is I will go back to whisperflow which is our notetaker. I will find the notes from that call. Uh this one right here. I will say transcript uh copy said transcript. I will head over to codeex. Hey, I just pasted in the transcript from the latest discovery call I had with a prospect. What I want you to do is head into this Figma file here. And I have through slides 24 through end kind of that second row there on the uh on the PDFs. Don't ignore the top rows, the second row of slides. I want you to first respond in chat. verified that you're connected to Figma and that MCP, but I want you to respond in chat with how you would customize this proposal given the context of the discovery call that I just had with Anna and Spar. Hit on what they responded best to and fit it within the format of the existing second PDF that I've shared. Does all this make sense? Great. So, now let's that that's cooking there. I'm going to lay out a plan for this video. So, number one, we're going to start with proposal follow-ups. Additionally, when I have this, I will host it as a PDF link and I will send it in an email to them with a short little walkthrough video like this kind of explaining, hey, love chatting with you guys yesterday. This is just a quick little, as promised, just sending over this PDF copy of the proposal for you to share with leadership internally. Talks about all the boring stuff, pricing, technical details, scope, timelines, and things like that. I didn't want to bore with you guys with that on the call. If you guys have any questions to fill in the gaps on this, just shoot me a message. Um, and we have our call reserved next week to address those questions face to face. Otherwise, I'll see you guys then. Clearly, setting next next steps and expectations. Another little hack here. A lot of meeting links to use Google calendar will allow you to include resource links. So, I use notion calendar. This is where we have that meeting scheduled. I will include the links and attachments. I'll put the link to that proposal in there and put in the description. Hey, attach the proposal link in here for us to review on our call. Boom. Uh, it combi that combined with this slide right here makes it very clear what next steps are. It just it makes it seem easy to them. They know exactly where they know exactly what next steps are. Just makes it simple. So, I'm going to check in with my friend CEX here. Yes, that makes sense. I've MCP and confirmed access to the proposal frame at the supplied link. Lead with their credibility. Boom. I use slides to the second PDF to row a working range and retain the existing DEX layout system. Amazing. Okay, sounds perfect. Make sure that you don't change any fonts or anything like that. Keep the same fonts and brand guidelines that are in there. Keep the text about the same length so that there's no text breaking. And otherwise, go ahead and get to work. And the reason why this works so well is obviously I will go in and proofread this. But it's on brand. It is personalized. It has the client's name in there. And they're thinking, "Oh man, I never recommend that you guys go in and create something like this from scratch more than once." I have I have the proposal templates that I used for that I have the other couple hundred thousand dollars of I originally hosted on a tool called Moxy which I just unsubscribed from today ironically because I don't need it anymore but it is a it allows you to create online invoices and PDFs and proposals and scopes of work as well. So, if I look at my lifetime sales here within Moxy, you can see I have, let's do a alltime. I do all time. I guess not. Last year 172,000, this year 74,000. That's still not all of them, but my highest the proposals that this is why I don't like lead magnets that say, oh, my highest converting proposal format or things like that because in actuality, it's not the proposal in and of itself that gets you to work. Ideally, it supports it and it reinforces the trust that you've already built on the sales call, but that's what the sales call for to establish your expertise and talk to them like a human. So, I'm not sold on the idea that that the proposal in and of itself is how you win work. Um, in my mind, it just reinforces what is already bound to be closed. As you can see, it's working. And if we go over to Figma here, we'll be able to see it update here in live time. Uh, just to make sure that it's going over smoothly. I will refresh here. Uh, so yeah, while that's cooking, I'm going to go back to our lead genen. Like I said, I was going to plan out this video a little bit better, but if you go back to Excalibur, uh, proposal follow-ups, then we're going to do live region. And I'm going to be focusing on LinkedIn here specifically, so you guys can I've had a lot of people asked how I do LinkedIn follow-ups. cander and then we will close with growth stats which is I've been using a tool called ship studio to update my brand stats dashboard stats boom okay uh ship studio publish push done preview it here the local host version is not what I want okay live okay we're in retro mode great daily actions branch stats this should be updated. Refresh. Some reason I don't know why it's remarkably frustrating how I was doing this. Um, yeah, I'll go in and manually log these just so I can get a accountability metric, which is important. So, I'll do that there at the end. Track some of our growth stats. Becca, I saw you respond to one of Norah's posts and I saw that you were local also. Smiley face. Love connecting with local marketers as well. comment on our age. Fantastic. Talk like a human meeting tomorrow there. Hey, would you like would you like to get a walk and talk on the bus before the weather starts getting chilly? Boom. Absolutely. I would absolutely love to period. Name a time and day next week do Fridays usually work well for me. Location in the coming weeks and I'll make it happen. Thumbs up emoji. Enthusiasm as a moat. Emily Barnhard. Hi Andy. I'm looking for a graphic design job and would love to connect with you. I have seen your post and I'm hoping we can work together. Absolutely. I actually have a lead for her potentially. Hey Emily, exclamation point. Thank you so much for reaching out and I'm so glad to be connected. Smiley face emoji. I would love to refer you dot dot dot. Let me send a message to Lori L a U R I E and see if they still need help. Exclamation point. I did refer one designer to her already, but she could be in the market. She still could be looking period. Question colon, do you do freelance work? Wow, idiot. You do freelance work. Boom. Making friends. She could very well be a client of the Columbus marketing organization. Something else I want to talk about is refining my offer. So, right now everything Oh, you right now everything lives at this URL. Job board events community built for ambitious market in the Columbus learn and grow with peers at your stage and one to two steps ahead of you in their journey. I need to firm up this offer right now. It's a I I am taking applications to this tally form right here, but I need to firm up the identity and positioning of what this is. A lot of you guys watch through this channel and just hopefully learn transparently from what I share on here. But if you guys are watching and you want to know like what would be the highest value activities that would would it be a community? Would you like to learn from other CMOs and people here locally that are crushing it that I can introduce you to? That would be a fantastic question that I I need to firm up. Would it be a school community, a circle community, a Slack channel? Uh need to firm that up. Haven't done it. need to do that uh firm up the offer and the proof of value there while we'll check on ah please. How do I make these fonts available to the Figma session? That is really annoying. Perhaps I can just attach them here and now I have them downloaded locally. If I just uploaded them to this chat, would you be able to use them from here? Love admin. We absolutely love admin. God. Great. Okay. Well, if I look here, it would appear as if the fonts are already loaded in there because there they are. Let's go to sources, folders, admin. No, she does not get a full seat. Cancel my down register. Cancel. Oh, that's probably not going to fix it, but I don't want to be paying Figma every month here. I just have to update it manually no matter how much it sucks and then it'll change the fonts afterwards. Okay. Well, I'm opening the fonts within the Figma desktop app, so I'm not sure what your issue is. Um, I'm guessing you're using the online version, and that's why it's causing an issue. Go ahead and disregard the fonts. Just use enter for everything, and I'll go ahead and change them all afterwards. But go ahead and upload the copy with prior instructions and edit. Okie dokie. While we do that, I actually have another another proposal to fill out. This one will be much lighter weight and for a smaller project. So, this one's just for 3K and not the full shebang um 35K. This one, this one will be for 35K. This one starting at numero 36 will be for much less. And I will definitely scope it down here to only be these. Boom. Okay. So, this would be enterprise. It should not be. Oh, yeah. Oh my gosh. I'm not sure if you guys were able to see that. That is another vibe coded creation of mine. Um, I apologize deeply. I built a desktop app that every 30 said 90 minutes right now because I'm being lazy. Every 30 minutes a mini David Gogggins will pop on my screen and prompt me to do exercise and it logs all of my history. And I've been bad about skipping them today, but yeah. So, that's fun. I hope you guys did not see that, but if you did, I hope you I hope you enjoyed that. Oh my. Okay. Hey, I think I said 35,000 on the change that to 35,000. Okay. Looks like it drafted the first copy here. Ergonomics. Okay. A couple gaps we need to fill in here. Okay. A few things we need to update. The client is called ergonomic consultants. So, change the name and the footers to be that. Um, change the name. Enterprise website rebuild does not sound sound good. be more tailored to what their exact needs were and the way that they uh and the things that they valued really speaking to those points. Yeah, that actually all looks pretty good. Just update the name of the company to be ergonomic consultants and the date to be September 2026. Pretty good job there. Impress. Now for the second one here. Wow, it changed our logo too. Damn, that's unfortunate. Anyway, okay. We're getting bombarded here on LinkedIn. Fantastic. Okay. Well, we're recording a webinar, guys. Looking forward to that. Um, Becca, I'm excited to see her land this new role. It's been a great week over here. How's yours? I should have asked, how long you been in Columbus? That would have been better question to ask. Never ask. Hey, how's your week been? Great. All right. Wow. Oh, it is remarkably quick website and portal is trust and growth website rebuild proposal. Okay, now let me let you guys in on the sauce for Figma. So now we will just commandclick on all of these and then change the fonts here in li and change fonts here in live time. Uh, watch me do such a thing. Boom, boom, boom, boom, boom, boom. Just because Figma couldn't do it on its own. Okay, bummer. And change our brand font, which is test tine. Now, just a little bit of refactoring that we'll have to do. Everything else turned out pretty good there. Six weeks, six phases. Change this to be technical foundation. Lovely, lovely. Change these to be a slightly smaller font size. Fortunately, we'll remove this case study because team at fibbricks is closing. Come on now. Really with this? Damn, that's frustrating. Frustrating behavior from you. The hell is going on here, guys? Dude, this is freaking infuriating. Why do I bother? And love being a per being a perfectionist. Oh, I'm sorry, guys. Right as I say, it's not worth it to customize a proposal. Here I am just eating my words, of course. Great. Um, so let's see. Enterprise credibility marketing team control compliance software demo access. Not sure I want to clear the software. remove mentions of the software demo access and focus more so on the value prop of research and a custom scoped migration to retain SEO authority. Kind of just steering it in the right direction there. What I do want to say is we also have another proposal that is going to be more lighter weight by design. And I actually have a case study from the client that she referred to us that I want to include as the main main one there because that's the client that referred us. So basically putting in the testimonial from the client that referred us to them as the one that I feature in there and I believe that I have it here somewhere. If I go to testimonials settings sort CMS testimonials forward hide on testimonial slider no selected domains and then it should appear and then I'll just take a screenshot of it. Sorry if you guys are losing context as to what I'm doing here, but essentially I want to get Kevin's testimonial to include on the website and I need his testimonial to appear here which I don't know how to do with web flow and change this filters. Great. It would appear as if I don't know what the hell I'm doing and my own expertise, which is just fantastic to share with you all even though I do know what I'm doing and it's just killing me that it doesn't know. So, refresh and see if it was just a CM CMS issue. No, I just just completely lost. Hang on, bro. Am I cooked right now? Am I actually cooked? I just might be. Go to services healthcare website design. Here we go. This is how we do it. That's why cuz the damn thing ain't in there and he doesn't have the headsh shot cut out. Frick. Okay, whatever. I'll just use this design just gets it. Hi guys. I love that you love me. Research positioning research and thought transform credibility as price trust informs buying decisions. I want to give me a paragraph of copy that I could use for a custom scope migration plan. They went bu they went buoup for this expert migration. Okay, let's make these a bit make this look a little bit better, shall we? And also make it test medium configure. Make it a little bit bigger. Make it a little bit bigger. Okay, we don't want caps. And of course, you wouldn't do it right on the first time. You snake. You are going to turn my hair gray. Just tighten the gaps here. Right. Andy, you are a special person. Anyway, two case studies for this one. Technical foundation. Let's make this make these look a little bit cleaner here. We love that. Looking great. Definitely make that multi- lines here. Here. The gist of what I want to get out here is that the reason that I'm not spending an entire day on this because they haven't paid us any money yet. And that's really the contradiction when it comes to service business digital services businesses is that this is just scoped work and this is an enterprise company and obviously they can afford this. So, you know, there is a time and place for free work. I've made a video in the past of why it's a good idea to do free work because I do believe there is a time and a place for it. Copy image E3 consulting. Obviously have to replace our freaking logo to lovely proposal. This looks a little coded. So I just want to update this to be zero also not be all caps and also be completely white. And last thing fix our logo which AI just felt compelled to change for some dumbass reason. Amazing testimonials. Boom. One, two, three. Bastard head. Make me lose all my goddamn credibility. One final review. Just make sure I'm not going nuts. All right, I think we are good as gold now. So, that take that took me what? 20 minutes. Now, we're going to update all of these as PDFs. And what the flying freak just happened there? Couldn't tell you. Uh, probably because I changed the color of the last thing without hovering off of it here. So, move this right here. Hover on and update. Export 12 layers. Fantastic. It's going to be a big one. Go to MMG to within every client. I create a folder for every single client within this one master Google Drive folder. If you guys do not have the Google Tribe desktop app, highly recommend that you get that immediately. But what am I even doing? Ergonomic consultants. Boom. New folder proposal. I go to I love PDF.com. Oh, incorrect. PDF combiner. All of our lovely PDFs here. Make sure that they are in order. If this got out of order, I'm going to be a little a little bit upset. Yes, it did get out of order. It's all effed up and out of order. Why would it not be? Why would it not be? Yes, we love this. Fantastico. I can't remember a project. What order did I have it in? Our project. God. God. I promise you I've done this before. This is just a impressive bad performance here. I apologize to you guys. Then after the case studies, then we go into thisation. Six weeks, six phases. your web partners pricing. Get started. I'm cool with that. Merge PDF download. Um, Ergonomic Consultants XMG Studio 41 megabytes. That's just damn lovely. But the way this is great, guys, is if we pull this up in preview, we will actually retain our showcases service verticals. Should be more than three. That's a hang on. Made another oopsie. showcases and great amazing. Okay, I'm actually a lot more confident in that now than that I actually read it. Uh, okay. So, that is what I'm going to do. Meanwhile, I'm going to get started on the next one. This the next one is just for a 3K project. Um, like I said, there are referrals, so I'm not going to spend nearly as much time customizing this or making it as hight touch. Uh, in fact, I normally for a 3K project, I wouldn't even wouldn't even write a proposal, but I just need some documentation for them to have on hand. I need to go back here, select PDF files and remerge everything because I like to do things twice. Fantastic. How about I just, by the way, my my hands are absolutely screwed. It's 8:00 at night with this here. Our project getting started is the last one. Foundation comes after that. We hold ourselves too. Your web partners pricing six week six phases that move that there foundation. Six weeks, six phases. Lovely, lovely. I absolutely love this. Well, I was about to flex to you guys how fast my proposal process is and I just uh fumbled the bag on the execution side of it. So you can see I hope you guys have taken away the process of this in terms of how quick it actually can be if you have your systems in