A practical Q&A for marketers using their personal brand, referral network, and professional relationships to create stronger career opportunities.
What this playbook covers
This resource distills the practical decisions behind the video into a guide you can adapt to your own audience, offer, and working constraints.
Make your expertise easier to recognize
A useful personal brand is not a polished persona. It is a consistent signal about the problems you understand, the work you do well, and the perspective people can expect from you.
Treat referrals as a trust system
The best referrals are earned through visible work, thoughtful follow-up, and making it easy for someone to explain who you help. Give people a sentence they can comfortably repeat.
Keep the relationship moving
A connection request is only the beginning. Follow up with a useful note, a relevant resource, or a clear reason to reconnect so the relationship has somewhere to go.
Put it into practice
- Choose one area of expertise to make more visible this week, then reconnect with three people who could benefit from a useful update on your work.
Keep learning
Explore more Columbus Marketing resources for more practical field notes.
Join a peer conversation at an upcoming Columbus Marketing event.
See more marketing strategy work from MMG Studio.
For additional context, explore LinkedIn B2B Institute.
Watch the source video
Watch the full recording on YouTube. The transcript is stored separately in the YouTube source field for reference.